Yakult Sales strategies Essay

Yakult Sales strategies

Yakult (Malaysia) SdnBhd

Yakult (Malaysia) Sdn. Bhd. was incorporated in February 2005 and it is an auxilliary brand of Yakult Honsha Company. Ltd, a Japanese listed company and a world-renowned manufacturer of probiotic products. The Company upholds the beliefs of advertising good health and preventing illnesses through the use of probiotics. There is just one Yakult manufacturer in Malaysia which is positioned in Seremban, Negeri Sembilan as well as Head office is in Glenmaria, Shah Alam. This factory produces Yakult for the entire of Malaysia, as well as for foreign trade to adjoining countries. Besides that, you will find branch offices in Johor Bahru, Melaka, Penang, Kuantan, Ipoh, Seremban, and Kota Bharu.

About Yakult – The Probiotic Health Drinks

Currently there are two types of Yakult on the market which are the Yakult Ace and Yakult _ design Light Yakult Ace may be the first item introduced in the Malaysia market. Yakult Expert Light is the latest product which is made up of 50% significantly less sugar and a less sweet taste as compared to Yakult Ace. Yakult Ace and Yakult Ace Light have HACCP and HALAL license which make certain that the products secure to consume and suitable to all Malaysian including the Malays.

MARKETPLACE PRODUCT CONCENTRATE

1 . Market segmentation

Yakult market segmentation is based on 4 main segmentation variables which are the geographic, market, psychographic and behavioral. In geographic segmentation, Yakult's total consumers around the world are divided based on their very own nations, regions, countries, urban centers and so on. In demographic segmentation, they are divided based on their age, income, sexuality, occupation, education and so on. In psychographic segmentation, they are divided based on their lifestyle and personality.

2 . Target Marketing

Yakult's current primary target market is the housewives and the back of the shirt workers. This is due to housewives might know more about the advantages of Yakult and thus will purchase for their family members to consume. The collar employees will need several supplementary just like Yakult which will contains probiotics that will improve their health because of pressure on work and lack of sleep.

3. Differentiation (Points of Difference)

Yakult contains the beneficial bacterium specifically " Lactobacillus caseiShirota strain” (Shirota strain) which is the ‘strongest' stresses of helpful bacteria and it is the main component in Yakult, and has been demonstrated to renew the supply of healthy bacterias in our intestinal tract and advantage human wellness. This well-known and specially cultivated probiotic bacteria distinguishes Yakult cultured milk via others including Vitagen. Each bottle of Yakult consists of 30 billion dollars of this probiotic bacterium which can be 3 times more than other probiotic products. Yakult direct competition are Vitagen, Nutrigen and Solivite while indirect rivals are Nestle Bliss, Dutch Lady and Tropicana Twister.

4. Placing (value proposition)

" Yakult, the probiotic health drinks” and" clear of preservatives, conditioners, stabilizer and colourings” constantly stated in the promotion assertion (its current value proposition). Yakult can be backed by 70 years of research in probiotic and its main ingredients – Shirota Stress (its probiotic bacterium) has positioned Yakult into the overall health drinks line that contains 35 billion of live Shirota strain (the beneficial probiotic bacterium) in each container which is three times higher than other competitive items.

PRODUCT APPROACHES

Product Explanation

There are two sorts of Yakult, namely Yakult Ace (original) and Yakult Ace Mild. Yakult boxed in an 80ml bottle and each bottle is made up of at least 30 billion dollars of probiotic bacterium " Lactobacillus casei Shirota" (Shirota Strain). Both Yakult Ace and Yakult _ design Light happen to be almost fat-free and are equal to 0. a few Weight Watchers details. Besides, Yakult is only accessible in one taste and one particular color. The reason is , different flavors require added colorings and preservatives. Therefore , Yakult is usually...



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